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A Recipe for Customer-Centricity
in a Cookie-Less World

Peilin Corbanese_

Peilin Corbanese

Fmr VP, Analytics and Innovation at Gerber Life Insurance
Global Head of Analytics, EXL Service
LinkedIn

Greg_Sobiech

Greg Sobiech

CEO & Founder,
DELVE
LinkedIn

WEBINAR           LIVE EVENT     |     March 9, 2022     |     12:00 EST


As third-party cookies phase out, it’s clear that marketing leaders must harness first-party data to chart
a successful path forward.

WHERE TO START?

  • How do you build the tech and talent to collect and integrate first-party data?

  • How do you activate customer-centric marketing that achieves ROI and powers revenue growth?

  • How do you create real market advantages through hyper-personalized customer-centric journeys?

 

A Blueprint for Successful Marketing Transformation

Gerber Life Insurance Company converts

 billions of first-party data records into millions in marketing value

  

DELVE recently helped Gerber Life Insurance Company (GLIC) achieve award-winning success in transforming to a first-party data-driven, customer-centric marketing organization.

1

FIRST-PARTY DATA
CAPTURE

Breaking down tech silos to pull together more than billions first-party data records and create a centralized stream of direct customer intelligence.

2

FIRST-PARTY DATA ACTIVATION

Activating that customer intelligence to realize more than $ hundreds of thousands in marketing business value in Year 1 and identify another $ millions in future marketing value.

3

PROVEN BUSINESS
RESULTS

Achieving remarkable ROI for their strategic marketing transformation initiatives—and winning AdExchanger’s Best First-Party Data Strategy Award for 2021.

  

ADX-Awards-2021-Winner-Badge_hi-res_small

Join our webinar—and learn from proven experience

DELVE is hosting a dynamic discussion of the lessons learned through this award-winning data-driven marketing transformation, including:

THE NEED FOR MARKETING TRANSFORMATION

How GLIC decided the time was right for making this transformation — connecting and activating its first-party data

OBSTACLES
ALONG
THE WAY

The barriers and surprises GLIC encountered along the way—and hard-learned tips on how to address and/or avoid these friction points

INSIGHTS >>
ACTION >>
RESULTS

Key insights GLIC extracted from their first-party data— and how they activated these insights to drive
their spectacular results

GAINING
BUY-IN
TO SCALE UP

How marketing leadership gained all-important buy-in to scale up their customer-centric transformation across the entire company