A Recipe for Customer-Centricity
in a Cookie-Less World
WEBINAR | LIVE EVENT | March 9, 2022 | 12:00 EST
As third-party cookies phase out, it’s clear that marketing leaders must harness first-party data to chart
a successful path forward.
WHERE TO START?
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How do you build the tech and talent to collect and integrate first-party data?
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How do you activate customer-centric marketing that achieves ROI and powers revenue growth?
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How do you create real market advantages through hyper-personalized customer-centric journeys?
Gerber Life Insurance Company converts
billions of first-party data records into millions in marketing value
DELVE recently helped Gerber Life Insurance Company (GLIC) achieve award-winning success in transforming to a first-party data-driven, customer-centric marketing organization.
FIRST-PARTY DATA
CAPTURE
Breaking down tech silos to pull together more than billions first-party data records and create a centralized stream of direct customer intelligence.
FIRST-PARTY DATA ACTIVATION
Activating that customer intelligence to realize more than $ hundreds of thousands in marketing business value in Year 1 and identify another $ millions in future marketing value.
PROVEN BUSINESS
RESULTS
Achieving remarkable ROI for their strategic marketing transformation initiatives—and winning AdExchanger’s Best First-Party Data Strategy Award for 2021.
DELVE is hosting a dynamic discussion of the lessons learned through this award-winning data-driven marketing transformation, including:
THE NEED FOR MARKETING TRANSFORMATION
How GLIC decided the time was right for making this transformation — connecting and activating its first-party data
OBSTACLES
ALONG
THE WAY
The barriers and surprises GLIC encountered along the way—and hard-learned tips on how to address and/or avoid these friction points
INSIGHTS >>
ACTION >>
RESULTS
Key insights GLIC extracted from their first-party data— and how they activated these insights to drive
their spectacular results
GAINING
BUY-IN
TO SCALE UP
How marketing leadership gained all-important buy-in to scale up their customer-centric transformation across the entire company