Head of Strategy & Global Operations, DELVE
Head of Media, DELVE
Amazon Programmatic Display Platform
Reach High Intent Audiences and Drive Conversions to Your Website
90% of the product searches on amazon.com are abandoned. Now, Brands can target people who started - but abandoned - their cart on amazon.com, with the Amazon DSP (i.e. Amazon Demand Side Platform). Amazon Programmatic Display platform ingests amazon.com's valuable in-market and high-intent Audiences, which enables the Amazon's DSP to generate a high ROI in Programmatic Advertising.
Amazon Demand Side Platform is the only DSP that has access to amazon.com's high-intent Audiences.
How does the Amazon DSP advertising work? With the Amazon DSP advertising, Brands can:
- show display and video Ad Units to people who didn't complete relevant purchases on amazon.com
- serve those Ad Units on any website - outside of amazon.com
- take the click to and convert customers on the Brand's website.