The urgency of first-party data-driven marketing transformation keeps growing. Brands need to deliver the hyper-digitized, hyper-personalized and hyper-relevant experiences that consumers expect. Regulatory changes around user privacy — and deprecation of third-party data — change the game on how brands can make meaningful connections and personalized experiences. Now, marketing leaders are staring down a potential recession that further threatens loyalty — and squeezes marketing budgets.

How are forward-thinking marketing leaders attacking this challenge?

Our CMO survey report brings you insights from 300 CMOs in the U.S. and Europe, including:

• How the CMO role is evolving into Chief Digital Officer
• Why many personalization strategies aren’t delivering expected results
• Why first-party data-driven strategies are essential to success
• Where the right MarTech is most critical — and what to look for
• How to get started, build momentum and accelerate marketing transformation